Cory Cross — Direction & Production Strategy

Tech

Campaign

Architecture

Snap Kitchen — National campaign · Director, Producer, Editor

Meta — VR campaign series · Director of Photography & Editor

Campaign

Brand campaigns built for national audiences

Campaign work is where craft has to earn its keep — every frame measured against what it does for the business. For Snap Kitchen, that meant carrying the brand's promise to a national audience across a two-year, seventeen-film campaign that helped open new stores and serve new markets across the country. For Meta, it meant lensing and cutting a VR campaign series built to feel as immersive as the product itself. Different brands, one standard: work made to move people — and to move the numbers.

How I work

Every project runs through the same three phases — the same standard, every time. That consistency is what protects your investment, keeps the vision intact, and makes the final work worth showing.

Consultation

First, we take a holistic look at what you're after — your brand, your audience, what success looks like. If we're a fit, we move into a strategic consultation: we agree the goal, scope, who's responsible for what, and budget. From there I write the brief — thinking through concepts and scenarios so the work aligns with your tone, deliverables, and goal.

Production

I oversee the production, the creative decisions, crew and cast, schedule and logistics — directing and filming on most projects, or splitting the roles on larger ones. Your job is to be available, not to manage: I'll keep you informed without pulling you into the weeds.

Delivery

You receive the final master — the work done right, on time, and on budget. And delivery isn't the end of the relationship — it's the start of one. When you're ready for the next one, I'd like to be the one you call.

Let's make
something.

My name is and I'm reaching out from .

I'm looking for a brand film a commercial a documentary not sure yet as a one-off project part of a campaign an ongoing series .

The budget is around and I need it by .

The key deliverable is .

You can reach me at .

I found you through a referral LinkedIn Instagram Google past work .

I'll review within 24 hours. If it's a fit, I'll follow up to schedule a discovery call.